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THE KNOW-HOW

BOHEN

Bohen is a small family business founded by

Blaise-Dominique Giuliani, a designer experienced in luxury industry.

When I worked for major brands, I had to adapt to marketing, production costs, and keep up with trends. By creating Bohen, I freed myself from constraints and compromises. No investors, no shareholders to satisfy; Bohen decides everything, and the customer is the sole arbiter.

Manufactured finishes are mandatory, prices are never negotiated: what I ask for is never "less", but always "more".

Our subcontractors work for the most famous brands and when they show me their best work, I ask them if we could do even beter.

This is how we developed the world's first internal date magnifier, and how a satellite lens ended up on a Bohen watch. The movements are rhodium-plated for greater durability and fully decorated even without a transparent case back (on a dive watch, that would be a mistake).

To create an exceptional watch, we must keep a promise, inspire desire, offer prestige, and preserve rarity. The rest of the story is written by our customers. Our watches are made for those who look beyond the renown of a logo, the celebrity of a brand. Those who wear our watches want fine craftsmanship, something assertive. Far from mass production, they prefer to wear a rare, durable piece, made in the traditional way, that is to say, according to the highest standards of craftsmanship.