Reveal 1

First detail...

Here is the first close-up of our first model H-by-Bohen, showing our new logo on the dial.

We have received emails asking if the price will differ significantly from our Bohen line. The answer is "yes". We are also asked if the quality will be much lower. The answer is "no". We are moving from an AA rating to a B+ rating.  B+ score is at the top of the premium quality range; consequently, in a retail store, this watch would cost roughly 3 times more.

As I have said before, we achieve this distinct price point by making the watch’s design to its essentials and—crucially—by reusing our production toolings to produce small batches annually (incorporating dial variations whenever possible). Furthermore, our selected manufacturer produces watches for at least one of the top ten major Swiss brands.

The Plongeur 530 is engineered for professional diving; no compromises have been made in this regard.

For all these reasons, we are launching a watch that is virtually unrivaled in its price segment. We will be priced at half the cost of certain other brands while offering superior manufacturing quality—and we will far surpass any brand at a comparable price point.

There will always be people who argue in bad faith, however —setting aside that psychological phenomenon beyond our control—there is simply no comparison.