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  • 2 days ago
  • 1 min read

Now you know the LOGO of our new line.



It is partly thanks to our 14-year-old daughter, Maya that we decided to create a spin-off of the brand.


The idea was born in 2025, when we were under the pressure from our manufacturers, who wanted us to increase our production volume. Since this option wasn't acceptable for Bohen, which only offers limited editions, we started exploring other options with my wife, my daughter, and my son, who is a designer for a famous luxury brand.

Maya then proposed us her personal idea: to create a new line, with a logo reminiscent of Bohen, and produce catalogue/ unlimited models.


She took the H from Bohen, placed my year of birth on either side of the H, then completed the design with a shape that can evoke both the hull of a boat and an airplane wing — in order to anticipate our future projects.


Maya is talented. She was only 14 and 15 today and already involved in almost everything I do. Unsurprisingly, she wants to be a designer. I'd say she's off to a great start.


A little anecdote: Maya was born on July 6th, she considers the number 67 to be, in reality, her own number.



BUT...

There is one point on which we still have no answer, and I would like you to decide for us:


How should we prononce our logo ?

  • 1: H by Bohen

  • 2: H

  • 19H67 (nineteen hours sixty-seven)

  • 4: H 1967

We will publish your vote results next Saturday, August 29th .

 
 
 

1 Comment


messina58
2 days ago

H Let the watch designs and quality speak for themselves

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